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TNH STRATEGY TRIALS
CLIENT:
DYSON
FALL 2022
This independent project won first place in TNH Ad Agency's Strategy Trials.
This deck investigates how Dyson was able to pivot from a home appliance brand for a middle-aged demographic to the hottest hair tool for twenty-somethings. And further, how Dyson could convert its new audience to shop its other product categories.
![](https://static.wixstatic.com/media/28eba4_d16440b625464dc394ad6cc7b50d4edf~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/28eba4_d16440b625464dc394ad6cc7b50d4edf~mv2.png)
![](https://static.wixstatic.com/media/28eba4_c37ac826996f409e8b35cbf1949d705b~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/28eba4_c37ac826996f409e8b35cbf1949d705b~mv2.png)
![](https://static.wixstatic.com/media/28eba4_22697a99fc1f4deaafb21f17a66a847d~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/28eba4_22697a99fc1f4deaafb21f17a66a847d~mv2.png)
![](https://static.wixstatic.com/media/28eba4_d16440b625464dc394ad6cc7b50d4edf~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/28eba4_d16440b625464dc394ad6cc7b50d4edf~mv2.png)
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